News: Wise SAGES

Said Echo President David Michaelson, "Understanding what drives behavior and commitment is fundamental to success in today's environment - be it in the provision of public services, supporting not-for-profits or running private companies. To date, there has been no objective 'Michelin Guide' for management teams to follow. Echo's 'SAGEs' aim to do just that - provide the high-level insights and support to this most important activity. We have found senior management to be highly receptive to this additional counsel, and our Advisory Group helps us to formalize this offer for all our clients."

Donald K. Wright, Ph.D.,
Professor of Public Relations at Boston University.

Professor Don Wright added: “The research stages of measurement and evaluation clearly set strategic public relations apart from publicity and press agentry. Echo Research has established itself as a global leader in communications research and it’s an honor to be included as a part of the advisory team.”

Peter Hutton,
Former Deputy Managing Director of MORI's corporate and consumer research division

Commented Peter Hutton, "Over the last decade, the communications function has become much more integrated with the business as a whole, critical in defining what the business is there for and critical to its strategy and survival. It now demands research that is much less formulaic and process-driven than in the past, and which is conducted by researchers who are much more in tune with the way the organization uniquely creates value and the central role communications play in this."

Roger Hayes,
Co-founder of Echo Research and a part-time doctoral research associate at Henley Business School