Echo Research Inc

110 East 30th Street - 4th Floor New York, NY 10016

T:212-901-0455

www.echoresearch.com

 
                       
                       
  WISER MANAGEMENT       HOODIES OR ALTAR BOYS?    

 

 DEMAND FOR RESEARCH AND EVALUATION POINTS TO WISER MANAGEMENT       ECHO HIGHLIGHTS DANGERS OF MEDIA STEREOTYPING OF TEENAGERS    

 

 
Echo’s year-on-year group turnover shows an increase of more than 20% and while some clients are having to cut costs in the short term, many briefs are far more strategic and aligned to organizational goals than Echo has seen in the past 20 years.

 

  

 

  

Echo produced the media and impact study ‘Hoodies or Altar Boys: What is media stereotyping doing to our British boys?’ for Women in Journalism’s Summit to raise awareness and challenge media responsibility in this area.

  
                   
 
         
       
                       
                       
         

           
  SPRING CLEANING SURVEY HITS THE MARK     GETTING CONNECTED    
       

MANY WAYS TO MAKE THE MOST OF SOCIAL MEDIA (AND SOME TO AVOID)

    
 

Tying in economic woes with evidence of changes in behaviour is a guarantee to draw media headlines, which is exactly what Echo’s latest survey for client SDA in the US succeeded in achieving. For tips on how to make research work for you,

click here>

 

  

 
Most organizations know they need to do something about it. Many still do nothing, or are only just putting their toe into it. But as Echo has found, social media are a powerful enabler of strategy and a tremendous tool if used properly - and certainly are a great channel to the young. The internet magnifies the most extreme viewpoints and is a recognized source of misinformation. To find out more about Echo’s White Paper on Dos and Don’ts in this area, click here
  
                       
                       
                     
  MAKE A DATE FOR EARTH’S SAKE:     IRON SABRE AWARD    
                 
 

 

Following the success of WWF's Earth Hour on 28 March, Echo has been appointed to evaluate how the campaign was carried in the UK's national and regional media. The first Earth Hour took place in 2007 and this year's event was bigger than ever, aiming to encourage 1 billion people across the world to VOTE EARTH by switching off their lights to vote against global warming.

  

Congratulations to Echo client, MetLife for winning the Iron Sabre Award from The Holmes Report for best use of evaluation in 2008 for The Media Reality Check: Content Analysis of Recent News Coverage of Life Insurance focusing on misreporting, errors and omissions to help get the story straight.

  
             
                 
 
             
                       
                       
                   

  ON DELIVERING BRAND PROMISES       MAKING SMARTER RESEARCH DECISIONS    
                   
 
 
Matching internal beliefs to external expectations is key to delivering brand promises effectively, according to David Michaelson, President of Echo Research Inc. with case study client Holly Ripley-Boyd, President of Ness Software Laboratories.
      
 
Echo's David Michaelson outlined ten best practices for public relations research as part of the keynote speech at the 2009 International Public Relations Research Conference in Miami. Each best practice incorporates a guideline to help researchers and practitioners make smarter choices.
    
                   
 
         
       
                       
                       
    BREAKING NEWS         QUOTE/UNQUOTE:    
Echo has been reappointed as main provider of BT's evaluation needs globally. Echo has worked with BT since 1992.
 Greg Williams, Head of Press, City of London Corporation
                     
 

UPCOMING EVENTS

    
           
  'Book Club' Echo Chamber   27 May    
     
  The 1st European Summit on Measurement   10-12 June    
     
  European Communications Summit   2-3 July