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| ECHO WELCOMES |
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Björn EDLUND, former VP of Communications for Royal Dutch Shell, joins the Echo team as Senior Advisor. A foreign correspondent with UPI and Reuters, before moving to head up communications successively at ....
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Penny ORPWOOD comes back to the Echo fold as Client Services Director. Formerly Sector Manager at Echo, Penny has 20 years' experience in research and has worked on both client and agency sides. At Legal & General...
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Kelly SIRIMOGLU, as Sector Manager in our New York office. An experienced and dynamic market research professional, Kelly was formerly VP Account Director at TNS, Managing Director at online researchers Mark Clements, and...
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| A GENDERED PRESS? |
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To mark the 100th anniversary of International Women's Day, campaigning group Women in Journalism commissioned Echo to look at equality in the press. Echo's study shows that the media world is a tough one for women – "male-dominated, sexist and, even more worryingly given current pension reforms, ageist. A radical rethink is needed and stringent commitment to equality would be good for the media business as in all businesses". Click to view the A-Gendered Press? report |
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Click to view the Press Release |
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| MIND THE GAP |
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Directors of environment, sustainability and communication from Air France (Pierre Caussade), Total (Natalie Doat) and Groupama (Frédérique Granado), shared their relative perspectives on trust and corporate responsibility at the latest Echo Chamber in Paris launching the World in Trust report. From very different industries, all agreed that their internal commitments and strategies were often at odds with their external image, and that closer gap-analysis of alignment across stakeholder groups could be supportive of improved strategies and change going forward. |
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| LATEST HEADLINES |
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Valentines Will Spend $189 – Almost Three Times More Than Singles Do on a Typical Date
New Survey Reveals Money is Top Concern for Gen Y with Majority Still Financially Dependent on Parents and Family Members
Americans to Invest in Themselves in 2011; Consumers Plan to Spend More Green on Grooming
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Consumers Want Choice of Receiving 90-Day Supply of Medication through Their Trusted Community Pharmacy, Yet Many are Unaware Option is Available
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All (American) Eyes on Al Jazeera
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| CAPTURING THE MOMENT |
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Echo article on the purposeful use, value and measurement of social media for organisational success, published in The Communication Director, March 2011 |
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| BOOK OF THE DAY |
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It's been said that companies that succeed financially with social media communications are:
- Twice as likely to have a formal social media strategy
- Almost twice as likely to have a dedicated headcount for managing social media....
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| QUALITY DELIVERED |
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Echo's long-standing quality system under ISO, known as The Echo Way, has been externally monitored and accredited by SGS since 1996. We've just passed our latest in-depth assessment which occurs every three years with flying colours for... |
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| DIARY DATES |
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March 31- London Inaugural Launch of Reputation Dividend
Echo Chamber
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April 7-8 - Cultivating Reputation in a Complex World, 26th Annual Spring Seminar, New York - Arthur W Page
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May 18-20 - Navigating The Reputation Economy, 15th International Conference on Corporate Reputation, Brand Identity and Competitiveness, New Orleans - Reputation Institute
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June 8-10 - 3rd - Lisbon Portugal European Summit on Measurement - Amec
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| WE LIKE THIS |
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Ronnie sketch on social media: lost in translation or is it a generation thing? |
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| NEW CLIENTS |
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